Gabriel Rossi is a marketing specialist who exercises in branding. I have not read much of his work but his emphasis appears to be that you first have to develop relationships with your staff and team members before you can successfully project a brand to your clients and customers. With its origin myth in tatters ...
We hear a lot on the Bloggernacle about Armand Mauss’s theory of optimal tension. Getting down to brass tacks, it’s that when the LDS church denies the priesthood to black people or marriage to gay people, it’s not just about the black people or the gay people — it’s also about about staying just different ...
Although he appears to be a star professor at BYU, I have only become aware of Robert Millet’s efforts during the last two years. As a convert, I have to admit that his approach to investigators distresses me somewhat. I know that Millet means well when he suggests to side step investigators’ questions. Sometimes, gentiles ...
I heard this story on Friday on NPR. I support the Utah LDS church’s movement towards openness and honesty. I admit, this effort seems a little like a drop in the ocean. Yet I have to acknowledge the attempt. One of the comments Quentin Cook made was that they were “surprised” by the reaction from ...
Just in time for Thanksgiving, Hollywood is rolling out Harvey Milk, a tribute to the first openly elected gay man to a major office in the United States. The reviews of Harvey Milk are excellent. Sean Penn is supposed to be magnificent and the movie captures humanity of the gay experience. People will get out ...
Gary Lawrence, director of Proposition 8′s Mormon grassroots effort. The Brethren [the top echelon of Mormon leadership] have felt that the best way to organize and pass the Proposition is to have an Ecclesiastical arm and a Grassroots arm to the organization … The senior folks who run the grassroots are LDS at the coalition ...